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his is a really simple but excellent example of a basic opt-in confirmation email. No bells and whistles, yet still shows great personality with the addition of a cute cat picture at the top.
Although it seems minor, adding this type of content ‘humanizes’ your brand, ultimately encouraging more confirmations from your new subscribers.
Conclusion
Looking for ways to refine your email marketing strategy? Well, double opt-in should be one of the first places that you start. It allows you to build a more targeted and engaged following for your business. What’s more, it’s easier to optimize your campaigns for conversions.
So if you haven’t already created a double opt-in system for growing your email list, you should probably get on that! 😉
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